Smart Car (c) iStock/hiro_hideki

Apple could pose a threat to leading manufacturers such as BMW, Mercedes Benz, and Volkswagen. With a strong user base and software expertise, Apple's entry into the market could revolutionize transportation.

How Apple could disrupt the automotive industry within a decade

OMR23 JULIAN HUKE 

Our key highlights and selected projections from OMR 2023

Superhuman skills become reality

Publikum Finance 4 Startups

Yatta hosted a startup afterwork event together with management consultancy Horváth. 
Did you miss it—or are you keen to know more? Either way, just keep reading...

How we manage our costs and finances

Thoughts on transformation part 2

Struggles of the transformers

Thoughts on transformation, part 2

Transformation Thumbnail

Software companies on the rise

Thoughts on transformation, part 1

Interview Ramona 

Thoughts on software, technology and the future

A sneak peek behind the curtain

Slush 2023

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Thoughts

A collection of Yatta news, product updates, case studies and content—starting with software development and digital products, all the way up to economic, technology and entrepreneurial topics.

Yatta | Thoughts

Digital transformation