Smart Car (c) iStock/hiro_hideki

Apple could pose a threat to leading manufacturers such as BMW, Mercedes Benz, and Volkswagen. With a strong user base and software expertise, Apple's entry into the market could revolutionize transportation.

How Apple could disrupt the automotive industry within a decade

OMR23 JULIAN HUKE 

Our key highlights and selected projections from OMR 2023

Superhuman skills become reality

Chat GPT

With the introduction of tools such as ChatGPT, use of AI has become extremely easy. The challenge will be engineering the prompts to get useful answers to the right questions. 

Prompt Engineering: How to get more out of ChatGPT and other AI tools

Thoughts on transformation part 2

Struggles of the transformers

Thoughts on transformation, part 2

Developer tool landscape

The leverage of software development tools

Developer tool landscape, part 1

Logo Construction

Relaunching the Yatta brand

Brand new – Going beyond our logo and website

Transformation Thumbnail

Software companies on the rise

Thoughts on transformation, part 1

Interview Ramona 

Thoughts on software, technology and the future

A sneak peek behind the curtain

Slush 2023

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Thoughts

A collection of Yatta news, product updates, case studies and content—starting with software development and digital products, all the way up to economic, technology and entrepreneurial topics.

Yatta | Thoughts